If you've been in business long enough, you understand gaining new business is essential to the growth of your company. In a few industry's new blood is the lifeblood of the business and without it, you die. If you need to achieve your full potential in your venture, you then will need to have ongoing marketing strategies that will grow your business each year. A large number of Award Shop owners need to develop corporate business and gain them as a regular account. After all, who wouldn't want a good repeat account with a corporation like, American Airlines or Wendy's? Gaining these kind of monthly accounts can increase your business and will also be used to secure other accounts aswell. Consider this... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop an account with your local McDonald's. You may or may not know the dog owner, manager or anyone employed there on an individual basis at the moment. However, when you do introduce yourself and your line of business, be prepared to hand the decision maker an impressive item. Not just a simple business card together with your contact info, give them something that may cause them to keep in mind you. Here's the idea... Most people enjoy receiving something that has been personalized for them, something making use of their name on it. You being an engraver have all sorts of items you can engrave and show the manager as gift, introducing your business. Another impressive look is to have their logo design or corporate insignia engraved on the piece aswell. I suggest developing a sample of what you will like to do for them on a monthly basis and plant the theory for them to present an Employee of the Month award. Present the dog owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved on it, alongside wording that best describes the appreciation award. If you don't currently have their logo on file, you can obtain it quite easily by searching the net for logos & clip art online. Additionally, create for them a name badge that also has their name and logo on it. Plan to leave these things behind as a free sample, demonstrating your products and services. Another nifty move to make is show them a big perpetual plaque. Something around a 10x13 with a nice brass header plate that has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header having an additional piece of gold brass and it'll cause the engraved logo to stand out more on the brass plate. Having an Employee of the Month award is great for showing appreciation to workers who do their job well. This will create a continuing month-to-month award program which will enable you to showcase many other products you have available for them. Consider it, if you are the one doing their awards and they need a banner for a particular promotion, they will call you. It's your organization that is on the forefront of their mind, due to them calling or seeing you every month because of their Employee of the Month awards. Including getting additional nametags made for new employees that are hired each week, month or quarter. Establishing this kind of account will allow you to generate more accounts just like it. Imagine going to other establishments with exactly the same idea and adding the point that you already take action for McDonald's, Wendy's, etc... This gives you more clout and subsequently builds your corporate business faster. Using Look at this website of suggestions to get your foot in the entranceway is sure to capture new business for the award shop and continue steadily to grow your business.
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